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Key People


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Adriana Salcedo

Founder and CEO

Adriana is a no nonsense, no excuses leader. Despite the difficult circumstances that she encountered in her youth; she has passionately pursued her dream of beautifying women from the inside out. A licensed cosmetologist, international speaker, pastor, professional life coach 101 from Light University, columnist, author and mother of three, Adriana is dedicated to loving and healing people with God’s truth. She has committed her life to service and Beauty for Ashes, International is her favorite avenue to love on her community!

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Karina Salcedo

Editor-In-Chief and Fitness Consultant

Shape words to shape women. A competitive and award-winning speaker, Karina recognizes the power our words hold. She is passionate and dedicated to crafting sound arguments and powerful texts to positively shape society. Karina leverages her expertise as a writer and speaker to help every woman receive the healing messages Beauty for Ashes, International has to offer.

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