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Key People


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Adriana Salcedo

Co-Founder and CEO

Adriana is a no nonsense, no excuses leader. Despite the difficult circumstances that she encountered in her youth; she has passionately pursued her dream of beautifying women from the inside out. A licensed cosmetologist, international speaker, pastor, professional life coach 101 from Light University, columnist, author and mother of three, Adriana is dedicated to loving and healing people with God’s truth. She has committed her life to service and Beauty for Ashes, International is her favorite avenue to love on her community!

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Jackie Rodriguez

Co-Founder and Chief of Operations

Creative, analytical, fun-loving, and determined are all words that describe Jackie. While she holds many skills as a professional makeup and hair artist and designer, Jackie’s favorite way to help the people around her is discipleship. Jackie believes in the power of people which is what led to her desire to launch Beauty for Ashes, International.

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Linda Enos

Chief Financial Officer

Linda Enos is more than just a two-time successful business owner—she is a catalyst for change in the community. With her expertise in business and community service programs, Linda has radically influenced and broadened the impact of BFAI’s outreaches. Linda believes in the power of humility, selflessness, and servanthood which is what makes her so passionate about advancing the mission and vision of Beauty for Ashes, International.


Denize Verduzco

Chief Legal Consultant

Law, government, and logic are not just Denize’s passions, but also her expertise. Her critical-thinking and lively personality has helped the operations and strategic planning for Beauty for Ashes, International. Denize uses her background as a paralegal to strengthen the community around her through her pro bono and committed service. She’s passionate about changing a lot in society, but one of her greatest passions is to help heal the hearts of women through her legal skillsets.

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Karina Salcedo

Editor-In-Chief and Fitness Consultant

Shape words to shape women. A competitive and award-winning speaker, Karina recognizes the power our words hold. She is passionate and dedicated to crafting sound arguments and powerful texts to positively shape society. Karina leverages her expertise as a writer and speaker to help every woman receive the healing messages Beauty for Ashes, International has to offer.

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